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AI emerges as a strategic priority for luxury as accelerating consumer use challenges industry to reinvent customer discovery and experience–Bain & Company and Comité Colbert

Strategic role of AI in luxury confirmed as 22% of luxury houses now rank it among their top three corporate priorities, up from just 5% in 2024Luxury houses accelerate AI deployment with adoption up five-fold in support functions…

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Olivia Bennett
Olivia Bennett writes about the people, ideas, and creative movements shaping contemporary arts and culture. Her work explores exhibitions, artists, creative communities, and the stories behind visual expression. With an accessible and observant writing style, Olivia enjoys connecting individual works of art with the larger cultural conversations surrounding creativity, identity, place, and community.